We lead the way to reimagine and improve life every day. Today and for generations to come. Through our brands and technologies, across our teams around the world.
REIMAGINING & IMPROVING LIFE EVERY DAY
Our Purpose expresses what unites us all at bg电子娱乐场: Pioneers at heart for the good of generations. We build on our pioneering spirit, knowledge, and resources to shape a purposeful future for the next generations.
Ready to reimagine!
IMAGINE YOUR GRANDCHILDREN ASKING YOU WHAT 鈥淭HROW AWAY鈥� MEANS.
We are not there yet, but every day we are working towards a world where all packaging is recyclable or made to be reused over and over again.
IMAGINE THE CIRCULAR ECONOMY SIMPLY IS THE ECONOMY.
We are not there yet, but every day we are working towards a world where zero plastic ends up in the environment.
IMAGINE LOOKING BACK TOMORROW AND HAVING MADE A DIFFERENCE TODAY.
We are not there yet, but every day we are working towards a world where the climate is no longer in crisis.
IMAGINE CLEAN CLOTHES WITH ONLY A FEW DROPS OF WATER.
We are not there yet, but every day we are working towards a world where doing laundry requires almost no water and energy.
IMAGINE YOUR HAIRCARE CUSTOMIZED TO YOUR TRUE SELF.
We are not there yet, but every day we are working towards a world where every product is tailored to your individual needs and preferences.
IMAGINE CHARGING YOUR CAR IN SECONDS.
We are not there yet, but every day we are working towards a world where charging vehicles is faster than filling them up. Our high-tech solutions help build better and safer batteries.
IMAGINE DIFFERENCES BRINGING US CLOSER TOGETHER.
We are not there yet, but every day we are working towards a world where everyone鈥檚 uniqueness enables us to achieve more together.
IMAGINE EDUCATION LEADING TO EQUALITY.
We are not there yet, but every day we are working towards a world where everyone is able to seize their potential through education.
Let us create the future
together.
The bg电子娱乐场 brand unites our heritage and ambition going forward: engaging people to shape a purposeful future together and, driving sustainable progress while building on our core strengths.
Our brand design is designed to stay. It鈥檚 dynamic, colorful, and easy to use. It allows for flexibility without weakening what makes our brand strong and recognizable: our iconic logo, the bg电子娱乐场 colors red and white, and a unique and highly flexible typeface make our brand instantly recognizable.
The diversity of bg电子娱乐场 鈥� its businesses, its products, and its people 鈥� has always been key to our success. This is what our brand should feel like as well. That鈥檚 why we are opening up a world of colors, introducing a next-generation typeface, and tapping into the endless opportunities of digital artwork.