bg电子娱乐场

Merger of Laundry & Home Care and Beauty Care into new Consumer Brands business unit

bg电子娱乐场 is merging its business units Laundry & Home Care and Beauty Care into one business unit: Consumer Brands. With the new business unit, bg电子娱乐场 builds one multi-category platform for growth, combining its consumer brands and businesses under one roof, including many iconic brands such as Persil and Schwarzkopf, also comprising the hair professional business. Wolfgang K枚nig, previously Executive Vice President for Beauty Care and Laundry & Home Care on the Management Board, assumes responsibility for Consumer Brands.

100 Years of Adhesive Technologies

bg电子娱乐场鈥檚 involvement in the adhesives industry was a coincidence which turned out to be a great fortune: Faced with a supply shortage of glue in 1922, bg电子娱乐场 began producing packaging adhesives for its own use. By 1923, bg电子娱乐场 began to market its adhesives and has since become the world's leading manufacturer of adhesive technologies for various products and industrial applications.

175^th anniversary of Fritz bg电子娱乐场

With his pioneering spirit, Fritz bg电子娱乐场 (1848-1930) laid the foundation for the success of our company. He was guided by his responsibility for the company, his employees, society and the environment. His role model continues to inspire us today to continue bg电子娱乐场鈥檚 successful history. In a virtual exhibition, we accompany Fritz bg电子娱乐场 through his life: from his childhood, through his first experiences as a founder, to becoming a successful entrepreneur. Further information can be found here

25th anniversary of 鈥淢ake an Impact on Tomorrow鈥�

bg电子娱乐场's volunteering initiative 鈥�Make an Impact on Tomorrow鈥� (MIT) has the aim to promote the voluntary engagement of employees and retirees in social projects. Over 17,300 projects in more than 100 countries around the world have already been supported. Launched in 1998, the initiative made bg电子娱乐场 one of the first German companies to make voluntary social engagement a key element of its sustainability activities. bg电子娱乐场's support includes financial and in-kind donations as well as the opportunity to take paid time off to dedicate to a social project.

Acquisition of Shiseido's hair salon business in Asia-Pacific

bg电子娱乐场 has signed an agreement to acquire the Asia-Pacific hair salon business of Shiseido. Included in the acquisition are leading hair salon brands such as Sublimic and Primience, which are marketed under the licensed umbrella brand Shiseido Professional.

bg电子娱乐场's 2030+ Sustainability Ambition Framework

bg电子娱乐场 has further developed its sustainability strategy: this resulted in a new 2030+ Sustainability Ambition Framework, which also includes new, additional long-term ambitions that will help transform the economy and society toward sustainability.

Management Board Changes at bg电子娱乐场

On June 1, 2021, Wolfgang K枚nig 鈥�(49) joins the bg电子娱乐场 Management Board as Executive Vice President for the Beauty Care business unit. He succeeds Jens-Martin Schw盲rzler who has left bg电子娱乐场 after more than 28 years with the company.

Acquisition of Swania SAS in France 

Through the acquisition of Swania SAS in France, bg电子娱乐场 expanded its position in the market for sustainable laundry and home care products and has gained a complementary portfolio in very attractive and profitable market segments with a successful track record of innovation.

Global Innovation Center for Adhesive Technologies

bg电子娱乐场 has invested more than 130 million euros to erect a state-of-the-art building at the company鈥檚 headquarters in D眉sseldorf. The facility allows more than 350 bg电子娱乐场 experts to develop new technologies and applications for a variety of industries. The building also serves as a global customer center, where bg电子娱乐场 presents new solutions for adhesives, sealants and functional coatings.

Carsten Knobel new CEO and Marco Swoboda new CFO of bg电子娱乐场

As of January 1, 2020, Carsten Knobel 鈥�(50) is the company鈥檚 new CEO. He succeeds Hans Van Bylen, who is leaving the company after around 35 years with the company. Also effective January 1, Marco Swoboda 鈥�(48) succeeds Carsten Knobel as bg电子娱乐场's new Chief Financial Officer 鈥�(CFO).

Sustainable finance

bg电子娱乐场 is the world鈥檚 first company to issue a Plastic Waste Reduction Bond. The proceeds from this bond, which was issued in 2020, will be invested in projects for reducing plastic waste. The bon has a total volume of around 100 million euros and a maturity of five years.

Love Nature: the new clean

The plant-based detergent, dishwashing and cleaning products of our new brand Love Nature contribute toward more sustainability. They bear the EU Ecolabel, in most cases are certified with the ECARF seal as skin- and allergy-friendly, and contain only hypoallergenic fragrances. All Love Nature products are mare without ingredients of animal origin.

Green electricity for all bg电子娱乐场 production sites in the USA

bg电子娱乐场 has signed a large-scale Virtual Power Purchase Agreement relating to a new wind farm in Bee County, Texas, USA. The agreed capacity equals 100 percent of the electricity demand of bg电子娱乐场鈥檚 operations in the USA, which comprise more than 30 production sites across the country.

bg电子娱乐场 Expands Corporate Venture Capital Activities

With investments of more than 25 million Euros in multiple start-ups and venture capital funds, bg电子娱乐场 decided to manage its venture capital activities in a dedicated unit: . 

Acquisition of Darex Packaging Technologies and Sonderhoff Group

With the successful acquisitions of the global  business and the Sonderhoff Group, bg电子娱乐场 strengthened its Adhesive Technologies business and complements its technology portfolio.

bg电子娱乐场 Acquires Nattura Laboratorios

bg电子娱乐场 strengthened its Professional Hair Care business unit and significantly expanded its market presence in Mexico and the US with the acquisition of Nattura Laboratorios. The transaction included a portfolio of major brands such as Pravana and Tec Italy.

Management Board Changes at bg电子娱乐场

On May 1, 2016, Hans Van Bylen succeeded Kasper Rorsted as the company鈥檚 new CEO. Hans Van Bylen previously served as the Executive Vice President for Beauty Care. Pascal Houdayer takes over as the new Executive Vice President for Beauty Care.

Acquisition of The Sun Products Corporation

bg电子娱乐场 acquired the US Laundry and Home Care Company, The Sun Products Corporation on September 1, 2016 from a fund of Vestar Capital Partners. The acquisition was an improvement for business in North America and secured bg电子娱乐场 the No. 2 position in the North American Laundry Care market. The acquisition included leading laundry care brands such as: All庐, Sun庐, and the fabric conditioner Snuggle庐.

This acquisition complemented and strengthened the company鈥檚 existing Laundry & Home Care portfolio with well-known and successful brands in North America. With a transaction volume of around 3.2 billion Euros, the Sun Products acquisition is the second-largest acquisition in bg电子娱乐场鈥檚 history.

New Strategic Priorities and Financial Ambition

On November 17, bg电子娱乐场 presented its new strategic priorities and financial ambition, with the objective to shape bg电子娱乐场 to 2020 and beyond 鈥� concisely named 鈥渂g电子娱乐场 2020+.鈥� Based on its strong foundation, bg电子娱乐场 aims to generate continued profitable growth by focusing on four strategic priorities: Driving Growth, Accelerating Digitalization, Increasing Agility, and Funding Growth.

bg电子娱乐场 in Australia and New Zealand鈥檚 Laundry Market

bg电子娱乐场 has signed an agreement with the Colgate-Palmolive Company to acquire its entire range of laundry detergents and pre-wash brands in Australia and New Zealand. With the acquisition of powder and liquid detergents, as well as pre-wash brands including: Cold Power, Dynamo, Fab, and Sard brands. Due to these acquisitions, bg电子娱乐场 is one of the largest players in the Laundry Care market in the Australia/New Zealand region.

bg电子娱乐场 Family Extend Share-Pooling Agreement

In the beginning of 2014, the bg电子娱乐场 family extended its share-pooling agreement. The agreement was concluded for an indefinite term and can now only be terminated beginning December 31, 2033.
  

bg电子娱乐场 Announces New Acquisitions

In June 2014, bg电子娱乐场 AG & Co. KGaA signed an agreement with funds advised by  BC Partners to acquire all shares in the Spotless Group SAS, Neuilly-sur-Seine, France. The Spotless Group operates in the categories of laundry aid, insect control, and household care; the group also hold leading positions in established European markets such as France, Italy, Spain, and the UK.

bg电子娱乐场 also signed an agreement with TSG Consumer Partners, to acquire three US Professional Hair Care Products companies: SexyHair, Alterna, and Kenra. The acquisitions positioned bg电子娱乐场 as one of the leading companies in the world鈥檚 Professional Hair Care Products market.

   
In September 2014, bg电子娱乐场 signed an agreement to acquire The Bergquist Company, a privately-held leading supplier of thermal-management solutions for the electronics industry worldwide. The acquisition strengthened the position of bg电子娱乐场鈥檚 Adhesive Technologies business as a global leader.

Opening of Largest Automated Storage Facility

At the Corporate Headquarters in D眉sseldorf, bg电子娱乐场 opened its largest automated storage facility. Built on an area the size of two football fields, its ten-rack levels offer storage capacity for more than 25 million packs of laundry and home care products.

Presentation of New Strategies

In 2012, bg电子娱乐场 presented its four-year strategy and financial targets to achieve by 2016. The strategy centred around the strategic priorities to outperform, globalize, simplify, and inspire.

In the same year, the company published its Sustainability Strategy 2030. The core of this strategy is to achieve more with less and tripling the company鈥檚 efficiency. The sustainability strategy applies to all business sectors and the entire value chain.

Forscherwelt launched

bg电子娱乐场 launched the 鈥淔orscherwelt,鈥� an educational initiative for children to foster interest in research and science.

Find out more on the Forscherwelt

Further Development of Corporate Culture

In 2010, bg电子娱乐场 defined a corporate culture in order to address the growing internationality and diversity within the company. A clear vision and shared values provided orientation, guidance, and identification for employees around the world. The vision of being 鈥渁 global leader in brands and technologies鈥� defined a clear ambition for every bg电子娱乐场 employee and in striving to achieve this goal, everyone at bg电子娱乐场 is guided in their daily activities by five values: customers, people, financial performance, sustainability, and family.

Dr. Simone Bagel-Trah: Head of Supervisory Board

Dipl. Ing. Albrecht Woeste handed over the chairmanship of the Supervisory Board and Shareholders鈥� Committee to his successor, Dr. Simone Bagel-Trah in 2009. This transition marked the change of power between the fourth to the fifth generation of the bg电子娱乐场 family. Dipl. Ing. Albrecht Woeste became an 鈥淗onorary Chairman of the bg电子娱乐场 Group.鈥� Dr. Simone Bagel-Trah is the first woman to become the Head of a Supervisory Board of a DAX 30 company.

Company Renamed bg电子娱乐场 AG & Co. KGaA

After the bg电子娱乐场 Annual General Meeting on April 14, 2008, the bg电子娱乐场 Management AG was appointed the sole personally liable partner of bg电子娱乐场 KGaA. Therefore, the company was renamed bg电子娱乐场 AG & Co. KGaA.
   

Kasper Rorsted As CEO

On the day of the Annual General Meeting, Prof. Dr. Ulrich Lehner was retired and handed over the office of Chairman of the Management Board to Kasper Rorsted. From then, Kasper Rorsted was Chairman of the bg电子娱乐场 Management AG.

Acquisition of National Starch鈥檚 Adhesives and Electronic Materials Businesses

In 2008, bg电子娱乐场 took over Akzo Nobel, the adhesives and electronic materials businesses previously owned by National Starch. This made Adhesive Technologies the business unit with the largest share of bg电子娱乐场鈥檚 sales. In the Adhesive Technologies business unit, the acquisition primarily strengthened the areas of Packaging, Wood Adhesives, and Electronics.

Acquisition of The Dial Corporation

In 2004, bg电子娱乐场 purchased the US-based company The Dial Corporation, a manufacturer of laundry detergents, household cleaners, and body care products. The product portfolio includes bar soaps, liquid soaps, and shower gels in the Body Care business, as well as laundry detergents and air fresheners.

Sale of Cognis

Cognis was sold to a consortium of investors.

New CEO: Dr. Ulrich Lehner

At the Annual General Meeting of Shareholders in 2000, Dr. Hans-Dietrich Winkhaus retired and handed over his position as President and Chief Executive Officer of bg电子娱乐场 KGaA to Dr. Ulrich Lehner.

Acquisition of Loctite

In 1997, bg电子娱乐场 acquired all the shares of the Loctite Corporation. Loctite is, next to craft and household adhesives, the world鈥檚 leading specialist for engineering adhesives, especially for miniaturization like Chip-bonding and microelectronics.

In 2002, Loctite India Private Limited (Incorporated in 1990) was renamed bg电子娱乐场-Loctite India Private Limited.

With the integration of Loctite, bg电子娱乐场 achieved, by far, the world market leadership in adhesives and improved the sales structure in the US and worldwide. Today, Loctite is the largest brand in the Adhesive Technologies business unit.

Expansion of Business in the Asia-Pacific

bg电子娱乐场 expanded the business, especially in the Asia-Pacific region with various joint ventures, stat-ups, and acquisitions. As a joint project of bg电子娱乐场 鈥�(China) Investment Co. Ltd. And Shanghai Jiao Tong University, the bg电子娱乐场 Jiao Tong Management Training Center opened in Shanghai.

New shareholders鈥� pooling agreement

As holders of ordinary shares in the company, members of the bg电子娱乐场 family proposed a new shareholders鈥� pooling agreement for an indefinite period, from which individual signatories could not withdraw from before 2016. The new agreement ensured that the bg电子娱乐场 family would retain long-term control of more than 50 percent of the voting shares.

For the first time, bg电子娱乐场鈥檚 ordinary shares were traded in three stock exchanges: two in Germany 鈥�(Frankfurt-on-Main and D眉sseldorf) and in Switzerland. Ordinary shares could therefore be acquired by investors from outside the bg电子娱乐场 family. At the same time, the nominal share value was reduced from 50 to 5 Deutsche Mark.

Acquisition of Schwarzkopf

In July 1995, bg电子娱乐场 acquired Schwarzkopf. With the acquisition, bg电子娱乐场 was able to double the sales of its Beauty Care business unit. Schwarzkopf is now one of the leading hair cosmetics brands in the world and is one of the largest brand in the bg电子娱乐场 portfolio.

Dr. Hans-Dietrich Winkhaus

Prof. Dr. Dr. Helmut Sihler joined the Shareholders鈥� Committee and handed over his office as President and Chief Executive Officer to Dr. Hans-Dietrich Winkhaus in 1992.

Formation of Cognis

Biotechnology and environmental technology company, Cognis, was founded as a bg电子娱乐场 subsidiary in 1991. In 1994, it was integrated into Central Research.

Dr. Konrad bg电子娱乐场: Honorary Chairman of bg电子娱乐场

Dr. Konrad bg电子娱乐场 handed over  the chairmanship of the Supervisory Board and Shareholders鈥� Committee to Albrecht Woeste, whom is a great-grandson of founder, Fritz bg电子娱乐场. This then made Dr. Konrad bg电子娱乐场 an 鈥淗onorary Chairman of bg电子娱乐场.鈥�

First Public Annual General Meeting

In 1986, the first public Annual General Meeting of the bg电子娱乐场 KGaA at the D眉sseldorf City Hall took place. The first Information for our Shareholders was also published.

bg电子娱乐场 Goes Public

On October 11, the company went public in the stock market and preferred shares without voting rights were issued. This was bg电子娱乐场鈥檚 first worldwide financial statement.

Changes in the Supervisory Board and the Shareholders鈥� Committee

Dr. Konrad bg电子娱乐场 became Chairman of the Supervisory Board and the Shareholders鈥� Committee of bg电子娱乐场 KGaA. He was the last member of the bg电子娱乐场 Family to hold the Presidency of the Executive Management. Prof. Dr. Dr. Helmut Sihler became President and Chief Executive Officer.

bg电子娱乐场 KGaA

On January 1, 1975, bg电子娱乐场 GmbH changed into bg电子娱乐场 Kommanditgesellschaft auf Aktien 鈥�(KGaA) 鈥� a limited corporation based on shares. The Shareholders鈥� Committee was set up as the decision-making body for the bg电子娱乐场 family.

Launch of Pritt Glue Stick

Pritt, the first glue stick in the world, made its debut in 1969. Under this brand, more products were introduced overtime, which enhanced the importance of bg电子娱乐场 in the market of stationary and office supplies. In the same year, bg电子娱乐场 started to export Pritt, making Pritt the most widespread global brand under the bg电子娱乐场 umbrella.

New Chairman of the Management Board: Dr. Konrad bg电子娱乐场

Dr. Jost bg电子娱乐场 died unexpectedly at the age of 51. Leaving the position of Chairman of the Management Board open, his younger brother, Dr. Konrad bg电子娱乐场, took over. From the 1960s, Konrad developed the family business to have an international presence, which previously was predominantly focused on the German market.

Introduction of the bg电子娱乐场 Oval

The 鈥渂g电子娱乐场 Lion鈥� disappeared from packaging in 1961 and was replaced by the recognizable 鈥渂g电子娱乐场 Oval."

Dr. Konrad bg电子娱乐场 & First Commercial on German Television

1956, Dr. Konrad bg电子娱乐场 became General Manager of bg电子娱乐场 & Cie GmbH.

In November 1956, bg电子娱乐场 set new advertising standards with the first commercial in the history of German television 鈥� in the evening program, TV channel ARD broadcasted the 鈥淢ahlzeit鈥� spot with two famous German actors. Persil developed further legendary TV-commercial concepts in the years that followed. The famous television slogan 鈥淲ith Persil, you know what you get鈥� is still remembered.

First Loctite Adhesive

Professor Vernon Krieble presented his adhesive, 鈥淟octite, the liquid locknut鈥� in 1956. Krieble promised that this adhesive would solve the problem of loose nuts and bolts in machinery. Together with his neighbor, Paul G. Haviland, he founded the American Sealants Company in Hartford, Connecticut, USA. In 1963, the company was renamed Loctite Corporation.

In 1985, bg电子娱乐场 purchased just over 25 percent of Loctite鈥檚 ordinary stock from the Krieble family. Through incremental steps, bg电子娱乐场鈥檚 stakes in the company rose to 35 percent by 1996. bg电子娱乐场 acquired Loctite entirely in 1997. Today, Loctite is the biggest brand in the world in the Adhesive Technologies business.

New President of the Council: Reinhold Woeste

At the end of 1952, Dr. Hugo bg电子娱乐场 died unexpectedly, leaving the President of the Council seat vacant. He dedicated 47 years of his life to the company. Reinhold Woeste was appointed his successor and took over the Presidency on January 1st.

Introduction of Pril Powder

Pril Powder, a household dishwashing detergent, was launched in 1951.

Dr. Konrad bg电子娱乐场

The second son of Dr. Hugo bg电子娱乐场, Dr. Konrad bg电子娱乐场, joined the company as a chemist in 1948.

Reorganization of the Management and Advisory Board

On November 21, 1947, the bg电子娱乐场 family returned to the company and the former Management Board members were reinstated with their rights fully restored. On December 10, bg电子娱乐场 implemented a reorganization of the Management and Advisory Board.

bg电子娱乐场 Post-War

On April 16, 1945, US troops occupied the D眉sseldorf-Holthausen site and seized a third of the production. On June 5th, the British military command took over. On July 20th, the British military government issued a production permit for various products. By September 20th, five members of the bg电子娱乐场 family and seven other members of the Management and Supervisory Board were arrested.

One month later, the British military government appointed Dr. Paul Schulz, a bg电子娱乐场 chemist, as the trustee and CEO of the company.

In the same year, in Hamburg, a British occupation zone, Schwarzkopf started a makeshift production of its products.

First Kindergarten at the bg电子娱乐场 Plant

bg电子娱乐场 opened a kindergarten at the D眉sseldorf-Holthausen plant in 1940. Today it is known as Gerda-bg电子娱乐场-KiTa.

Management Board Changes

In 1939, Dr. Willy Manchot replaced Carl August Bagel 鈥�(who was in poor health), taking over his position as General Manager of bg电子娱乐场 & Cie GmbH and Management Board member of bg电子娱乐场 & Cie AG.

The Third Generation of the bg电子娱乐场 Family

The third generation of the bg电子娱乐场 family took over the management of the company in 1938. Dr. Hugo bg电子娱乐场 joined the newly formed Advisory Board and the Supervisory Board. His son, Jost; his nephew, Werner L眉ps; and Fritz bg电子娱乐场 Jr.鈥檚 son-in-law, Carl August Bagel, became Managing Directors.

Company Management Change

In the beginning of 1930, at only 55-years-old, Dr. h.c. Fritz bg电子娱乐场 Jr. died. In the same year, 鈥淜ommerzienrat鈥� Fritz bg电子娱乐场 Sr., also died at the age of 81. Following their deaths, Dr. Hugo bg电子娱乐场 was left to take sole management power over the company.

Hair Salon Business

In 1930, Schwarzkopf began distributing its products to hair salons.

First Industrial Cleaner: P3

In 1929, bg电子娱乐场 expanded its portfolio by including the industrial cleaner P3. P3 cleaners enable the removal of dirt or other contaminants from hard surfaces.

The First bg电子娱乐场 Adhesive

Early in 1922, in the cellar of the Holthausen packing department building, bg电子娱乐场 began to produce ready-to-use adhesives: Sula (paper adhesive), Desula (board adhesive), and Buba (packet adhesive). In the first year, a total of 123 tons of adhesives were produced for the company鈥檚 personal use. In 1923, glue was sold to a neighboring company for the first time. From 1928, bg电子娱乐场 started to export adhesives, to its European neighbors and in 1929 expanded its reach to Australia and South America.

The First Appearance of the 鈥淲hite Lady鈥�

The 鈥淲hite Lady,鈥� who was designed and brought to life by Berliner artist Kurt Heiligenstaedt, appeared for the first time in 1922 and has been a part of Persil鈥檚 history ever since.

Switzerland: The First Production Site Abroad

On January 29, 1913, bg电子娱乐场 founded its first subsidiary: bg电子娱乐场 & Cie AG in Basel-Pratteln, Switzerland. Until 1923, it remained bg电子娱乐场鈥檚 only subsidiary with a plant outside of Germany. Henco and Persil were both produced there. The site covered an area of 9,161 square meters. In its first year, it saw sales of about 1.5 million Swiss francs.

Persil: First Self-Acting Laundry Detergent

In 1907, Persil was launched as the world鈥檚 first self-acting laundry detergent, which has been the cornerstone for bg电子娱乐场鈥檚 growth since then. The detergent鈥檚 success was two-fold: it cleaned and bleached laundry without chlorine, eliminating the physically strenuous task of scrubbing and washing by hand, which caused fabrics to wear, and also improved general household hygiene. These are directly tangible contributions that bg电子娱乐场 made to social progress. Today, Persil is Germany鈥檚 No. 1 laundry detergent and one of the top brands in the Laundry & Home Care business.

Shampoon: Germany鈥檚 First Hair-Washing Powder

In 1903, Schwarzkopf launched Shampoon 鈥�(priced at 20 pfennigs), the first hair-washing powder in the German market. The packaging featured the now-familiar black silhouette logo, a black icon of a head in profile. The success of Shampoon encouraged Hans Schwarzkopf to give up his drugstore business in order to concentrate on production and marketing.

Foundation of Schwarzkopf

In 1898, the state-approved chemist, Hans Schwarzkopf, took over a dye, drug, and perfumery business in Berlin-Charlottenburg. The name Schwarzkopf has been synonymous with hair competence and values, such as modernity, high quality, and innovative strength.

Schwarzkopf has been part of bg电子娱乐场 since its acquisition in 1995. The brand鈥檚 successful history makes Schwarzkopf an ideal umbrella brand for a clearly differentiated brands portfolio serving both our consumer segment and our international hair salon business, Schwarzkopf Professional.

First success with a branded product: bg电子娱乐场鈥檚 Bleich-Soda 鈥�(bleaching soda)

In 1878, bg电子娱乐场鈥檚 first branded product was launched. The result of Fritz bg电子娱乐场鈥檚 own research, the bleaching soda, was made from readily soluble sodium silicate and calcined 鈥�(water-free) soda. In the same year, bg电子娱乐场 also began exporting products abroad: 200 boxes of bg电子娱乐场鈥檚 Bleich-Soda and 200 pounds of Universal-Waschmittel to Switzerland.

Relocation to D眉sseldorf

Building on the success of his first branded product 鈥� bg电子娱乐场鈥檚 Bleich-Soda 鈥�(bleaching soda) 鈥� Fritz bg电子娱乐场 relocated his company to D眉sseldorf in 1878. Initially, he rented a factory in the Flingern district, then went on to build his own factory in D眉sseldorf-Oberbilk in 1880. In 1899, Fritz bg电子娱乐场 bought a piece of land in Holthausen, then a suburb of D眉sseldorf. In the same year, he began building a bleaching soda factory, a sodium silicate factory, a boiler house with workshops, and an office building. In March 1900, bg电子娱乐场 was ready to start up production at the new site.

Foundation of bg电子娱乐场

On September 26, 1876, 28-year-old Fritz bg电子娱乐场 and his two partners founded bg电子娱乐场 & Cie in Aachen, Germany. The company launched a laundry detergent based on sodium silicate, which they named 鈥淯niversal-Washmittel.鈥� Unlike other similar products on the market at the time, bg电子娱乐场鈥檚 heavy-duty detergent was sold in handy packets.