鈥淎t bg电子娱乐场, innovation has been an integral part of our company culture since its founding. We are fully committed to accelerating the development of impactful innovations to satisfy customers鈥� and consumers鈥� ever-changing demands,鈥� says Mark Dorn, President of bg电子娱乐场 Asia-Pacific and Global Head of Craftsmen, Construction and Professional Division, bg电子娱乐场 Adhesive Technologies. 鈥淪erving as an important pillar of our global innovation network, this Innovation Center will reinforce our business foundation in China while leveraging regional innovation strengths, creating a driving force for future business growth in China and APAC.鈥�
May 21, 2021 D眉sseldorf / Germany, Shanghai / China
bg电子娱乐场 invests in Innovation Center in Shanghai and reinforces global footprint in China
bg电子娱乐场 today announced the construction of a new Adhesive Technologies Innovation Center in Shanghai. With an investment of more than 60 million Euro 鈥�(RMB 500 million), the state-of-the-art facility will transform bg电子娱乐场鈥檚 current Zhangjiang site into an Innovation Center for China and Asia-Pacific. The new site will also strengthen the position of bg电子娱乐场 Adhesive Technologies to serve a variety of industries and develop leading adhesives, sealants and functional coatings solutions for customers in the region.
鈥淐hina is a major market for bg电子娱乐场 and our investment decision was based not only on the business opportunity but also the unique intersection of innovation, technology and talent that we find here. Our investment aligns with the direction of the Chinese government鈥檚 14th Five-Year plan; in particular, it will further strengthen our innovative capabilities in China to support the country鈥檚 economic upgrading,鈥� says Rajat Agarwal, President of bg电子娱乐场 Greater China. 鈥淭he establishment of our Innovation Center in Shanghai demonstrates our commitment to innovating in China for China and the world.鈥�
Advancing technology, developing scientific expertise
Targeted for completion in 2023, the state-of-the-art Innovation Center has a gross space of 32,000 square meters, including approximately 9,000 square meters of laboratories and 4,000 square meters of office space. Once operational, it will allow more than 400 bg电子娱乐场 experts and scientists to develop new technologies that support all bg电子娱乐场 Adhesive Technologies business and service areas.
Deepening the connection with customers
The advanced facility will serve as a center for customers interaction and knowledge sharing. Through innovative customer collaboration and direct access to bg电子娱乐场鈥檚 experts and application portfolio, the facility will inspire new opportunities. The site features an infinity room that will enhance the digital customer experience, an engineered wood staircase that embodies bg电子娱乐场鈥檚 commitment to sustainability, and an exhibition space that showcases bg电子娱乐场鈥檚 most innovative technologies and specialized approach to product development.
Fostering a culture of innovation and diversity
The Innovation Center in Shanghai is designed as an inspiring work environment that will boast an inclusive and diverse workforce, driving a culture of innovation. It will feature flexible laboratories with best-in-class equipment, and world-class safety and sustainability standards, as well as advanced digital tools and automated labs for testing and formulation. Open and inspiring breakout spaces will drive creative new work methods and shape diverse paths into collaborative ideation among our colleagues and with our customers.
Innovation Center Shanghai: A modern and modular exterior results in a highly sophisticated and timeless look.
Various functional spaces are set within lush greenery for staff and visitors to connect with nature.
Infinity room of the new Innovation Center to enhance the digital customer experience.
An engineered wooden staircase showcases bg电子娱乐场鈥檚 innovation and commitment to sustainability.
