bg电子娱乐场

• Accelerate digital innovation to deliver on bg电子娱乐场麓s purposeful growth agenda
• Multiple digital initiatives to be integrated in RAQN, bg电子娱乐场麓s new platform for digital business and e-commerce
• First digitally native vertical brands successfully launched on new platform
• Joint creation of B2B2C data-driven business model that aims to become the best-practice blueprint in the industry

bg电子娱乐场 and Adobe have entered a strategic partnership to jointly accelerate digital innovations, to develop a data-driven platform for digital business and e-commerce and to create new digital business opportunities for bg电子娱乐场. This partnership is part of bg电子娱乐场麓s focus on strengthening its competitive edge through digitalization across all business activities.

鈥淥ur digital transformation is one of the key levers to deliver on our agenda for purposeful growth. After creating bg电子娱乐场 dx, our new integrated unit driving our digital business transformation together with our business units and functions, we are now taking the next step by entering into this strategic partnership. Adobe is globally recognized for its leading expertise in enabling partners to make a step change in their digital marketing, consumer and customer insights and e-commerce capabilities. With the development of our data-driven digital business and e-commerce platform, our businesses will be able to launch products and services faster, in a more targeted, personalized and efficient manner to our consumers and customers,鈥� said Carsten Knobel, CEO of bg电子娱乐场.

鈥淭he digital economy runs on customer connections and delivering compelling digital experiences across every channel is now a business imperative,鈥� said Shantanu Narayen, president and chief executive officer at Adobe. 鈥淲e are proud to partner with bg电子娱乐场 on their mission to become a digital business. Adobe Experience Cloud will power a comprehensive digital platform for bg电子娱乐场, providing a unified customer profile and delivering real-time, personalized engagements that result in customer loyalty and business growth.鈥�

From product innovator to a digital value creator

To further expand and enhance its digital growth capabilities, bg电子娱乐场 has developed 鈥淩AQN鈥�, its new digital business platform for consumer and customer intelligence and experiences. With its new mega platform approach, bg电子娱乐场 aims to generate more sales through digital channels and further accelerate digital conversions and growth. RAQN is the core to expand its e-commerce activities, while addressing individual consumer and customer preferences, accelerate time-to-market and improve performance marketing based on data analytics and insights. The platform is built on bg电子娱乐场鈥檚 business domain knowledge, software and artificial intelligence capabilities paired with Adobe鈥檚 technology expertise 鈥� tailored to meet the specific demands of bg电子娱乐场麓s different business units across consumer and industrial products. RAQN integrates multiple digital touchpoints onto one single business platform to create a unique user experience.

鈥淲e observe a fundamental consumer and customer gravitation shift towards on-demand and hyper-personalized digital commerce. Through the partnership with Adobe, we gain leading-edge digital experience capabilities, access to Adobe鈥檚 innovation power and ecosystem to boost our digital business,鈥� said Michael Nilles, Chief Digital and Information Officer at bg电子娱乐场. 鈥渂g电子娱乐场 will leverage Adobe鈥檚 Experience Platform for a wide range of D2C, B2C and B2B business models to provide a superior and personalized experience across all online and offline channels for our consumers and customers.鈥�

bg电子娱乐场 has successfully launched two digitally-native vertical brands 鈥�(DNVB) on its new RAQN platform: M:ID, the first inhouse developed direct-to-consumer 鈥�(D2C) Beauty Care brand that offers tailormade hair care products for men, and Kaloon Mindful Care, an overnight regeneration skin care brand. Using the new digital opportunities, the product launch was accelerated significantly: the development took only six months from initial idea to product launch. Furthermore, Schwarzkopf Professional runs its central hub for hairdressers on the RAQN platform providing updates on trends and product innovations to give a complete experience for hairdressers and their customers. bg电子娱乐场 Laundry & Home Care鈥檚 knowledge and community platform 鈥淎sk Team Clean鈥� engages with consumers via the RAQN platform in five countries already and is currently being implemented on a global scale. bg电子娱乐场鈥檚 brand websites across all businesses and markets are powered by the digital experience suite from Adobe.