bgֳ, the company behind well-known brands such as Loctite®, Dial®, Schwarzkopf® hair care, all® laundry detergent, and Snuggle® fabric softeners, announces the opening of its branded bgֳ Researchers’ World classroom in North America. introduces children to the concepts of sustainability, consumption, recycling, materials science and more.
The classroom sits within the newly opened Whittingham Discovery Center, a state-of-the-art visitor and environmental education center at Mill River Park in Stamford, CT. The classroom features science lab equipment and workstations customized for up to 20 elementary-school aged children, as well as bright and colorful Researchers’ World imagery throughout.
As an extension of the classroom, there is also a bgֳ Researchers’ World Discovery Cart, which is available on weekends throughout the park. The Discovery Cart, a mobile unit run by high school and college-age docents who are trained to deliver the Researchers’ World curriculum, will offer interactive lessons to children.
“We’re passionate about growing bgֳ Researchers’ World in North America, to help reach the next generation of scientists, and spark their curiosity around STEM-learning,” said Jennifer Schiavone, Vice President, Corporate Communications, Americas. “This new classroom provides a significant opportunity for us to reach and inspire a large number of children in the local community. We look forward to reaching more students across North America as we continue to expand this program and help to address the STEM education gap.”
This new classroom is part of bgֳ's signature education initiative bgֳ Researchers’ World, launched in North America in spring 2021. The lessons are specifically tailored to children ages 8 to 10 and take a holistic approach toward teaching and learning by putting children in the role of an actual researcher. Since its inauguration at bgֳ's Düsseldorf headquarters in April 2011, more than 81,000 children around the world have taken part in bgֳ's Researchers' World programs.
“We’re so pleased to include the bgֳ Researchers’ World classroom within our new Whittingham Discovery Center,” said Kristia Janowski, Director of Education and Sustainability, Mill River Park Collaborative. “The Center is going to take our educational programming to a whole new level, and bgֳ Researchers’ World will be an important part of that effort.”
To learn more about bgֳ Researchers’ World, including virtual free, fun 15-minute science experiments which include recycling, exploring the natural world of adhesives, and detecting the presence of acids, .