鈥淎s we commemorate 40 memorable years in Singapore, I would like to sincerely thank our teams, trusted partners and customers for their commitment in shaping our success over the years. bg电子娱乐场鈥檚 purpose 鈥淧ioneers at heart for the good of generations鈥� reflects our desire to enrich and improve the communities around us every day with our pioneering spirit, products and technology, and we will continue to deliver value to our stakeholders,鈥� shared Thomas Holenia, President of bg电子娱乐场 Singapore.
Oct 11, 2023 Singapore
bg电子娱乐场 celebrates 40 years of pioneering in Singapore
bg电子娱乐场, a global leader in the adhesive technology and consumer goods markets, celebrated its 40th anniversary in Singapore today. bg电子娱乐场 seeks to continue driving purposeful growth through meaningful collaborations and sustainable practices with its trusted brands and high-impact solutions.
Driving 40 years of innovation and growth
Established in 1983, the Singapore team has grown to become a key driver in bg电子娱乐场鈥檚 global operations. With more than 160 employees across its Adhesive Technology and Consumer Brands business units, bg电子娱乐场 Singapore鈥檚 two offices include a global supply chain hub. The local hub, alongside the headquarters in Amsterdam, consolidates bg电子娱乐场鈥檚 purchasing, production and logistics processes and creates a strong foundation for bg电子娱乐场鈥檚 operations, merging its supply chains worldwide. The steadfast support from the Singapore Economic Development Board 鈥�(EDB) has also enabled a continuous exchange on the business sector, leading to invaluable insights on Singapore鈥檚 vibrant ecosystem.
As a global centre of excellence, bg电子娱乐场 Singapore implements the best practices in supply chain talent management, sustainability and digitalisation. This includes driving Industry 4.0 processes and smart systems for the plants across Asia, such as the establishment of the Global Adhesive Operations 鈥�(AO) Digital Team and upgrading of the adhesives application engineering laboratory.
The Global AO Digital Team creates a strong digital backbone for bg电子娱乐场鈥檚 operations through cloud-based solutions, enhancing the interconnectivity of its plants. With improved infrastructure, innovation and intelligence to deliver productivity and efficiency at an accelerating pace, it will drive bg电子娱乐场鈥檚 customer satisfaction, cost-competitiveness and sustainability. Similarly, the adhesives application engineering laboratory was upgraded to provide state-of-the-art mechanical reliability and environmental testing services and support customers from product development and design to the manufacturing stage. With a wide network, proximity to design centres and access to engineering talent, the upgraded laboratory brings bg电子娱乐场鈥檚 training, sales and application engineering capabilities closer to its customers both locally and throughout the region.
Over the past 40 years, bg电子娱乐场 Singapore has been strengthening its business to advance its competitive edge. The recent acquisition of Shiseido Professional, with a focus on the Asian hair business and colouration, complements bg电子娱乐场鈥檚 existing brand, Schwarzkopf Professional, enhancing bg电子娱乐场鈥檚 position in the hair professional business, especially in Asia-Pacific.
With a corporate culture that strongly promotes diversity, equity and inclusion, bg电子娱乐场 is making progress in gender representation with around 56 percent of female employees and a growing proportion of female leaders, as well as employees from 22 nationalities working collaboratively with a common purpose.
bg电子娱乐场 Singapore is dedicated to being an employer of choice and has partnerships with local universities, such as the National University of Singapore and Nanyang Technological University, enabling bg电子娱乐场 to attract a large pool of regional and global talent.
Championing sustainability at the core of business growth
As a pioneer in the field of sustainability, bg电子娱乐场 seeks to drive new solutions that develops its business responsibly and successfully along the entire value chain. Since 2018, the Singapore offices have switched to utilising 100 percent solar energy.
Earlier this year, the team planted 40 trees at Wilby Road as part of its 40th anniversary celebrations, contributing to the OneMillionTrees movement to plant one million more trees across Singapore by 2030.
bg电子娱乐场 is also one of the founding members of the 鈥淭ogether for Sustainability鈥� 鈥�(TfS) initiative that was launched in 2011, which aims to enhance sustainability within the supply chain. Building on this initiative, bg电子娱乐场 Singapore partnered with five other chemical companies in 2021 to launch the TfS Singapore team, driving greater sustainability across chemical industries in the region.
To engage its employees on sustainability, bg电子娱乐场 implemented a global 鈥淪ustainability at Heart鈥� holistic engagement programme in March 2022, to inspire, support and connect employees. In collaboration with IESE Business School, the 鈥淪ustainability Pioneer鈥� training is available to bg电子娱乐场 employees in multiple languages, encouraging them to actively champion sustainability in their working and private lives.
Celebrating Pioneers at Heart for the Good of Generations
bg电子娱乐场 Singapore commemorated its 40th anniversary by hosting a special celebration with its employees, where esteemed guests from EDB, Mandai Wildlife Group, The Food Bank Singapore and Singapore Fashion Runway attended.
鈥渂g电子娱乐场 has not only deepened its roots in Singapore but has also played an active role in strengthening the industry and fostering talent through their digitalisation, innovation and sustainability initiatives. These strategic pillars of bg电子娱乐场鈥檚 purposeful growth strategy are well-aligned with Singapore's long-term vision of promoting sustainable growth and creating exciting opportunities for Singaporeans. EDB looks forward to the continued partnership with bg电子娱乐场 to capture growth opportunities in Asia鈥�, said Fong Pin Fen, Vice President and Head of Consumer Division at the Singapore Economic Development Board, at bg电子娱乐场鈥檚 40th Anniversary celebration.
In the leadup to the event, bg电子娱乐场 Singapore employees also participated in the selection of artwork commissioned by local artists 8EyedSpud, which was unveiled on 26 September, in conjunction with bg电子娱乐场 Day.
The celebratory event signified an important milestone for bg电子娱乐场 Singapore, which engaged employees with panel talks on sustainability and innovation and experiential booths featuring the company鈥檚 brands, technology, history, culture and milestones.
bg电子娱乐场 Singapore welcomed more than 140 attendees comprising partners and employees and showcased a tribute anniversary video featuring local teams. The event brought to life the 40 years of bg电子娱乐场 Singapore and celebrated the invaluable contributions of employees, while looking forward to a future shaped by its purpose, vision, mission and values.
bg电子娱乐场 Singapore celebrates its 40th anniversary with esteemed guests from the Singapore Economic Development Board (EDB).
From left to right:
Fong Pin Fen, Vice President and Head of Consumer Division at the Singapore Economic Development Board (EDB), Thomas Holenia, President of bg电子娱乐场 Singapore and Marco Swoboda, Executive Vice President Finance (CFO), Purchasing and Global Business Solutions
As part of bg电子娱乐场 Singapore鈥檚 40th anniversary celebrations, there were panel talks and experiential booths featuring the company鈥檚 brands, technology, history, culture and milestones.
From left to right:
Fong Pin Fen, Vice President and Head of Consumer Division at the Singapore Economic Development Board (EDB) and Marco Swoboda, Executive Vice President Finance (CFO), Purchasing and Global Business Solutions walking through the experiential booths.
