Frank Meyer, Corporate Senior Vice President R&D of bg电子娱乐场 Consumer Brands, remarked: 鈥淎cross our illustrious 147-year history, bg电子娱乐场 has consistently revolutionized consumer markets, positively impacting the lives of millions through our innovative products. The new R&D center, one of our facilities integrated with consumer centers worldwide, will contribute to a robust global research network spanning Europe, North America, the Middle East, and Asia Pacific. Anticipating the impact of this state-of-the-art facility, we aim to deepen our understanding of evolving consumer behaviors, fortifying bg电子娱乐场's commitment to pioneering leading-edge technologies tailored for both local and global markets.鈥�
Jan 16, 2024 Shanghai / China
bg电子娱乐场 opens new Asia R&D center for Consumer Brands
bg电子娱乐场 has officially opened its new Asia R&D center for Consumer Brands in Shanghai with an investment of approximate 100 million RMB. As bg电子娱乐场鈥檚 largest R&D facility in Asia, the new center will attract top scientific talent, bolster local R&D capabilities in both Hair and Laundry & Home Care, and further position bg电子娱乐场 consumer products at the forefront of the industry. It will contribute to agile product innovations based on local consumer habits and insights across eleven markets in Asia.
David Tung, Regional President of bg电子娱乐场 Consumer Brands Asia, said: 鈥淭his investment represents a pivotal milestone as the first Asia-based R&D center supporting product development and ingredient formulation for both business categories. Leveraging unique research synergies, the center is set to shape our portfolio for higher growth, adding substantial value to the Asian market and propelling bg电子娱乐场 Consumer Brands to new heights.鈥�
Occupying over 2,500 square meters of floor space, the new R&D center offers ample capacities for future growth ambitions and expanded capabilities. Built on the design concept of 'innovation, digitalization, and sustainability,' the R&D center features advanced equipment and encompasses comprehensive capabilities, catering to both current and future needs of bg电子娱乐场 Consumer Brands. It integrates six functional areas: consumer center, advance research, product development, packaging design, chemical and physical analysis, and product evaluation.
- The consumer center is designed to mirror the hair salons and the home environments that consumers are familiar with, enabling bg电子娱乐场 to engage more profoundly with them and transform insights into innovation processes.
- The center will pioneer advanced research and explore breakthrough technologies, using in-vitro and in-vivo testing for comprehensive validation.
- The center will support formula development and product format development based on consumer and customer needs, ensuring the safety, stability, sensory performance and efficacy of products.
- Advanced instruments and 3D printing technologies will empower packaging design by enabling bg电子娱乐场 to conduct fast prototyping and validate the performance of packaging during its shelf life.
- In the chemical and physical analysis lab, bg电子娱乐场 experts can conduct both qualitative and quantitative analyses on active components, impurities, and other factors, to develop comprehensive insights into raw materials and product performance and quality.
Performance evaluations are empowered by advanced biophysical test instruments and a laundry performance evaluation lab that can provide accurate and relevant technical performance assessment and validation of laundry products.
bg电子娱乐场 opens new Asia R&D Center for Consumer Brands. From left: Frank Meyer, Corporate Senior Vice President R&D of bg电子娱乐场 Consumer Brands, David Tung, Regional President of bg电子娱乐场 Consumer Brands Asia
Professional hairdressers diagnose the hair condition of consumers.
bg电子娱乐场 expert utilizes scalp positioning and capturing system to detect scalp health condition for the consumer.
bg电子娱乐场 expert leverages 3D printers for rapid prototyping and iteration of product packaging, accelerating the development of innovative projects.
