bg电子娱乐场

• Well-known salon-inspired brand, complementing existing portfolio by addressing white spot in premium retail segment
• Step-change for bg电子娱乐场 Consumer Brands business in China
• Acquisition to significantly strengthen the footprint of bg电子娱乐场 Consumer Brands in the Chinese hair care market

bg电子娱乐场 signed an agreement to acquire the Vidal Sassoon brand and the related hair care business in Greater China from Procter & Gamble.

Vidal Sassoon is a well-established hair care brand, with a salon-inspired image in the retail market. The addition of this brand complements the local portfolio of bg电子娱乐场 Consumer Brands in China by covering a white spot in the premium retail segment. The Vidal Sassoon portfolio focuses on the premium hair care segment with shampoos and conditioners, but also offers products around styling and treatments. The business holds a strong position in the Chinese market and generated sales of more than 200 million euros in fiscal year 2022/2023.

鈥淎s part of our strategic growth agenda, we are pursuing targeted acquisitions to actively shape and strengthen our portfolio. The transaction will be a step-change for our Consumer Brands business in China, providing the opportunity to further scale our business in one of our core categories in this attractive, growing market,鈥� said bg电子娱乐场 CEO Carsten Knobel.

鈥淲e are excited about the opportunity to add this strong brand to our portfolio. It perfectly fits our strategic focus of expanding our competence in hair beyond our existing brands in the Professional and Retail space. With this acquisition, we are able to offer a complete portfolio of hair innovations to consumers in China 鈥� across Schwarzkopf, Schwarzkopf Professional, Shiseido Professional, as well as Vidal Sassoon,鈥� said Wolfgang K枚nig, Executive Vice President bg电子娱乐场 Consumer Brands.

The acquisition is subject to customary closing conditions, including regulatory approvals.

This document contains statements referring to future business development, financial performance and other events or developments of future relevance for bg电子娱乐场 that may constitute forward-looking statements. Statements with respect to the future are characterized by the use of words such as expect, intend, plan, anticipate, believe, estimate, and similar terms. Such statements are based on current estimates and assumptions made by the corporate management of bg电子娱乐场 AG & Co. KGaA. These statements are not to be understood as in any way guaranteeing that those expectations will turn out to be accurate. Future performance and results actually achieved by bg电子娱乐场 AG & Co. KGaA and its affiliated companies depend on a number of risks and uncertainties and may therefore differ materially 鈥�(both positively and negatively) from the forward-looking statements. Many of these factors are outside bg电子娱乐场鈥檚 control and cannot be accurately estimated in advance, such as the future economic environment and the actions of competitors and others involved in the marketplace. bg电子娱乐场 neither plans nor undertakes to update forward-looking statements.

This document includes supplemental financial indicators that are not clearly defined in the applicable financial reporting framework and that are or may be alternative performance measures. These supplemental financial indicators should not be viewed in isolation or as alternatives to measures of bg电子娱乐场鈥檚 net assets and financial position or results of operations as presented in accordance with the applicable financial reporting framework in its Consolidated Financial Statements. Other companies that report or describe similarly titled alternative performance measures may calculate them differently.

This document has been issued for information purposes only and is not intended to constitute an investment advice or an offer to sell, or a solicitation of an offer to buy, any securities.