bg电子娱乐场

bg电子娱乐场 signs on as proud Official Partner of U.S. Soccer, joining as Presenting Partner of U.S. Soccer鈥檚 Young Player of the Year Awards and Community Youth Soccer Clinics, and Supporting Partner of the Arthur M. Blank U.S. Soccer National Training Center

The U.S. Soccer Federation and bg电子娱乐场, a leading manufacturer of well-known consumer and industrial brands, such as Dial庐 soaps, Persil庐 and all庐 laundry detergents, Snuggle庐 fabric softeners, Schwarzkopf庐 hair care, as well as Loctite庐, OSI庐, Technomelt庐 and Bonderite庐 adhesives, today announced a new, multi-year partnership. The partnership will make bg电子娱乐场 the presenting partner of U.S. Soccer鈥檚 Young Player of the Year Awards and community youth soccer clinics, and a supporting partner of the Arthur M. Blank U.S. Soccer National Training Center 鈥� the Federation鈥檚 new home in Atlanta.

The partnership marks bg电子娱乐场鈥檚 first-ever portfolio deal and will leverage a range of its more than 30 popular brands in North America, to promote the U.S. Men鈥檚 and Women鈥檚 National Teams, as well as the Youth and Extended National Teams, during the most exciting, unprecedented moment for the sport in the United States over the next several years.

鈥淭his partnership exemplifies鈥� our commitment to building a stronger, more inclusive soccer ecosystem,鈥� said U.S. Soccer CEO JT Batson. 鈥渂g电子娱乐场鈥檚 support amplifies our reach and enhances resources for our athletes, while deepening our connection with communities across the country. We鈥檙e thrilled to work together to inspire and empower the next generation.鈥�

鈥淎round the globe, sports is a source of energy, pride and inspiration. That麓s why we are proud to be partnering with U.S. Soccer,鈥� said Carsten Knobel, CEO of bg电子娱乐场. 鈥淭he partnership will provide a strong platform to connect and inspire our employee teams and bring to life our strong values and culture. It will also create an opportunity to engage with our customers and consumers and support our corporate brand and strong brands in North America, bg电子娱乐场麓s single biggest market globally. We are looking forward to this exciting partnership.鈥�  

Together, U.S. Soccer and bg电子娱乐场 will help highlight the outstanding achievements of National Team players through the Federation鈥檚 Young Male and Female Player of the Year Awards, which recognize the best USMNT and USWNT players over the course of the calendar year and are decided by U.S. Soccer sporting representatives, select national media members, and a fan vote at the end of the year, alongside the best players from the U.S. Youth and Extended National Teams.

In the spirit of supporting and enhancing the National Teams, a portion of bg电子娱乐场鈥檚 investment will directly support High Performance resources at U.S. Soccer鈥檚 new state-of-the-art Training Center. Located just outside of Atlanta, the facility is slated to open in 2026 and will be the Federation鈥檚 new headquarters and home to its 27 National Teams.

As part of its commitment to making soccer safe and accessible, bg电子娱乐场 will also help grow the sport at the grassroots level through local programming, supporting AYSO and U.S. Soccer community youth clinics across the nation. AYSO is one of U.S. Soccer鈥檚 116 member organizations, which the Federation oversees as the governing body of the sport in the United States while collaborating to grow the game.

bg电子娱乐场 becomes U.S. Soccer鈥檚 14th strategic partner and its seventh new partner since bringing its commercial rights in house at the start of 2023. As a 501鈥�(c)鈥�(3) nonprofit and the governing body of soccer in the United States, U.S. Soccer鈥檚 revenue directly impacts the growth and stability of the broader American soccer landscape.