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Whereas industrial Loctite products are used in 800 different industries and applications, end-consumers value Loctite for its strong and fast-acting adhesives that are sold under the name of Super Glue. Let鈥檚 take a closer look at bg电子娱乐场鈥檚 biggest brand: its history, its personality, and its magic.

Loctite鈥檚 origin is a modern industrial fairy-tale. It is the story of Vernon Krieble, a retired chemistry professor, who persuaded his son Robert in the 1950s to leave a well-payed management job and become co-founder of a start-up. Their business model was based on a technical discovery for which no apparent need existed: a substance that solidifies within minutes in the absence of air. They called the new technology 鈥渁naerobic鈥� and their vision was to introduce it into the metalworking industries to prevent machine parts from loosening or leaking.  What they were proposing to designers, engineers and maintenance managers came close to heresy:  they offered them a non-mechanical solution for a mechanical problem! The Kriebles overcame the reservations to this 鈥渁lien鈥� technology and made their invention a success: Within ten years, Loctite became a state-of-the-art method for bonding, sealing or locking metal parts.

Thriving on missions impossible  

The pioneering spirit of the founders fit well with bg电子娱乐场, so that the company was fully purchased by bg电子娱乐场 in 1997. Today鈥檚 Loctite teams still pride themselves on offering solutions to seemingly impossible problems customers can rely on. They create new markets by discovering opportunities where no one knew they existed and their brand promise translates into an inspiring ambition: 鈥淲e unlock the limitless potential of man and machine.鈥� Their underlying commitment is fierce: Loctite teams enable customers to unlock substantial new value beyond their current capabilities by selling expertise-driven solutions for bonding, sealing and coating applications.