bg电子娱乐场

Our purpose is what unites us at bg电子娱乐场 North America: Pioneers at heart for the good of generations. Our pioneering spirit is reflective of the diverse backgrounds, experiences and talents of our employees and partners. They dare to make an impact for the world by collaborating to tackle challenges, find solutions and open up new perspectives.

Their contributions allow us to deliver products, services and innovations that enrich and improve everyday life. We invite you to 鈥渕eet鈥� our pioneers in our new series, 鈥淧ioneers for Good.鈥�

Trent Keel has been with bg电子娱乐场 for over two years and wears several hats as an Integrated Marketing Director for , a leading professional hair care brand known for its cutting-edge colors and products. As part of the Pravana team, Trent oversees marketing campaigns to increase awareness of the brand across the salon industry.

Trent says as a company, bg电子娱乐场 leaders provide employees a safe space to explore. 鈥淟eadership really gives the autonomy to each of our employees to really be a pioneer, to try or invent something new,鈥� he says. By taking away the fear of failure, Trent has found flexibility and opportunities to follow creative avenues as part of his work.

Trent has always sought outlets to be creative. He started his career as a professional dancer and singer in Los Angeles, which ultimately brought him to the beauty industry. Between performance gigs, Trent worked as a hairdresser and eventually became a hair educator鈥搕apping into a passion for helping others express themselves and mentoring those interested in getting into the industry.

A passion for creating safe spaces

As president of bg电子娱乐场鈥檚 PRIDE ERG and member of the DEI Council, Trent is focused on supporting the company鈥檚 efforts to create safe spaces for people within the workplace鈥搘hether it鈥檚 in North America or globally.

鈥淚鈥檝e worked at other companies in the past that have had DEI councils, and nothing really gets done outside of the meetings,鈥� he says. 鈥淏eing part of both these groups at bg电子娱乐场, I see a lot of movement; it helps us better connect to leadership and it allows me to develop meaningful relationships with colleagues around the world with similar interests.鈥�

Trent鈥檚 passion for supporting and creating safe spaces for the LGBTQ+ community through new policies, programs, and events extends beyond bg电子娱乐场. Since 2020, Trent has been a mentor for , a nonprofit focused on helping high-achieving LGBTQ+ undergraduates reach their full potential. Trent has spoken on panels and presented to groups but says being a mentor allows him to build a more personal connection and ask questions that get at the heart of their concerns about pursuing a career.

Being a mentor isn鈥檛 the only way Trent is filling his dance card these days. He also volunteers with , which uses team sports as another place where queer and trans youth can find community; , where he speaks to LGBTQ+ business students; and , where he is a suicide hotline volunteer.