How bg电子娱乐场 became a global market leader for adhesive technologies
Innovation
May 17, 2023
Adhesives are more versatile than you might think: From smartphones, airplanes, books, cars to even Tutankhamun's mask or the Great Wall of China 鈥� products and solutions from Adhesive Technologies, which have been part of bg电子娱乐场's product portfolio for more than 100 years, are in use here.
The success story of Adhesive Technologies began with an impending supply shortage of adhesives at the company's headquarters in D眉sseldorf after the First World War. As a result, the company decided to manufacture adhesives for sealing its own product packaging, for example, for our laundry detergents. In 1922, bg电子娱乐场 started developing and producing paper, cardboard, and packaging adhesives for its own use. With the launch of a very own glue factory in June 1923, the company also began selling adhesive products to neighboring companies.
The first products included the painter's glue 鈥楳ala鈥� and the wallpaper adhesive 鈥楾apa鈥�, both based on potato flour. What began as a solution to meet the company's own needs grew into the world's largest supplier of adhesive technologies. With brands such as Loctite, Bonderite, Technomelt, Pritt and Pattex, bg电子娱乐场 is now active as a market leader in more than 130 countries and in over 800 manufacturing sectors and has expanded its portfolio far beyond traditional adhesives to sealants, functional coatings, and specialty materials.
A look at the last 100 years impressively shows the continuous development of our technological know-how and market expertise. Then as now, we stand for creating innovative solutions together with our customers to turn challenges into opportunities. Our focus is particularly on comprehensive sustainability solutions that, for instance, contribute to CO2 reduction or new solutions for electromobility.
Mark Dorn, Executive Vice President Adhesive Technologies
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The Inspiration Center D眉sseldorf 鈥�(ICD) of Adhesive Technologies unites modern research facilities, digital technologies, and an inspiring working environment.
The ICD comprises 30 highly modern laboratories and four technology centers.
In the ICD, Adhesive Technologies collaborates with customers and partners to develop innovative solutions for megatrends such as sustainability, mobility, and connectivity.
The ICD offers a modern working environment for more than 650 bg电子娱乐场 experts on 47.000 m虏.
From wallpaper glue to high-tech adhesives
As the global market leader for adhesives, sealants and functional coatings, Adhesive Technologies has for 100 years represented high-performance technologies that meet the demanding requirements of ever-changing industries and markets. With an open approach to innovation, bg电子娱乐场, as an industry and application expert in manufacturing industries worldwide, works with customers and partners to create value with highly effective and sustainable solutions.
This happens at places like the Inspiration Center in D眉sseldorf (ICD), which unites our technical experts under one roof. In data-driven laboratories, new formulations are automatically prepared, tested, and verified, while bg电子娱乐场 experts work with advanced digital tools and processes to improve knowledge sharing. This enables bg电子娱乐场 to create future-oriented solutions along the entire value chain for customers and partners from diverse industries.
We are very proud of our success story of 100 years at Adhesive Technologies. With our pioneering spirit and innovative strength, we have become the world's largest manufacturer for adhesives, sealants, and functional coatings, creating value for more than 100,000 industrial customers, but also for millions of consumers.
Mark Dorn, Executive Vice President Adhesive Technologies
Adhesive technologies are an integral part of countless consumer and industrial goods 鈥� for example in the mobility and electronics area. bg电子娱乐场 provides international customers with tailor-made high-impact solutions, a comprehensive technology portfolio, and specialized technical services. In automotive construction, for example, metal rivets and screws are increasingly being replaced by adhesives, which not only increases the vehicle's accident safety but also contributes to lightweight construction. In addition, adhesive technologies and thermal materials are an integral part of batteries in modern electric cars and ensure greater performance, safety and sustainability in future mobility.
Adhesive technologies and thermal materials from bg电子娱乐场 drive e-mobility by significantly improving the range, safety, and sustainability of electric vehicles.
Developed by Graphic Packaging International (GPI), KeelClipTM uses adhesive technologies from bg电子娱乐场 to make the packaging for can multi-packs more sustainable. Instead of using plastic rings or wrap, KeelClipTM is made from recyclable cardboard that keeps the beverage cans together, thereby reducing both plastic and CO2 emissions in the packaging lifecycle.
With Adhesive Technologies, bg电子娱乐场 is helping to preserve cultural heritage: A large section of the Great Wall of China was restored using state-of-the-art adhesive technologies. Today, a memorial stone commemorates the work. bg电子娱乐场 was also able to help when the beard on Pharaoh Tutankhamun's death mask broke off during cleaning. After intensive cleaning and restoration measures, the mask could be fixed with a high-tech adhesive specifically developed for this purpose.
In the craftsmen, construction and professional business area, bg电子娱乐场 supplies an extensive range of brand-name products for private consumers, do-it-yourselfers, craftsmen, and trade from more than 800 different industries. In addition to adhesives and sealants for use in private households, bg电子娱乐场 supplies customers with building materials and adhesive, sealant and insulation systems for use in the construction industry, as well as a comprehensive portfolio of high-impact solutions for the assembly and maintenance of machines. When developing new solutions, bg电子娱乐场 focuses not only on the needs of customers and consumers, but also on climate protection. Sustainable raw materials such as wood are bonded quickly, precisely and cleanly with special adhesives from bg电子娱乐场.
A look at 100 Years of Adhesive Technologies
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INNOVATION
UNDERSTANDING CHANGE, SHAPING THE FUTURE
Every innovation starts with an extraordinary idea. But an idea is only the first step. A leap forward in innovation requires more. It takes an idea that excites 鈥� the market, consumers, or our customers. The key to sustainable growth and prosperity are innovative products and technologies that address challenges, bring about change and achieve visions.
